Guerrilla Marketing, is defined as unconventional way of performing promotional activities on a very low budget. Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing.

I couldn’t help but notice discussion about this American Owner, with the “For Sale” sign draped over a home that was located just over along a busy road. You can’t miss it. Clever marketing I thought

The home also made the news on the internet and in some newpapers. I wonder if the homeowner knew they would get the attention of the local papers and blogs. This is Guerrilla Marketing at it’s best. I would say if you are selling it may be worth a try and save the 7.5% commission.

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